New research in India shows that properly designed public information campaigns can significantly increase knowledge and take-up of public health insurance and other health services among the poor. This helps to overcome problems of traditionally low uptake of welfare schemes by the poor. Campaigns are most effective if information providers are paid according to the level of improvement in knowledge about the programme among the target population; or if the information provider comes from the same social group as the targeted villagers.
Cilliers, J.; Kalani, G. iiG Briefing Paper 20. How to improve knowledge and take-up of publicservices by the poor: The case of the RSBY NationalHealth Insurance in India. CSAE Economics Department, University of Oxford, Oxford, UK (2012) 2 pp.