This report finds that social marketing (SM) represents an extremely valuable tool to induce behaviour change of public health significance, and to improve access to health goods and services. However, changes in existing practice are recommended in relation to SM programme design and management, strengthening national ownership, and DFID capacities and procedures.
Meadley, J.; Pollard, R.; Wheeler, M. Helpdesk Report: Review of DFID’s approach to Social Marketing. Health Systems Resource Centre, UK (2003) 68 pp.
Helpdesk Report: Review of DFID’s approach to Social Marketing