Helpdesk Report: Review of DFID approach to Social Marketing Annex 2: Overview of Social Marketing

From:
Department for International Development
Published
1 January 2003
Document Type:
Briefing
Theme:
Health

Abstract

This annex provides an overview of social marketing, including definitions, forms and models currently in operation.

Citation

Anon. Helpdesk Report: Review of DFID approach to Social Marketing Annex 2: Overview of Social Marketing. Health Systems Resource Centre, UK (2003) 22 pp.

Helpdesk Report: Review of DFID approach to Social Marketing Annex 2: Overview of Social Marketing

Published 1 January 2003
Contents