Foreign investor's choice between greenfield and cooperative entry has to balance the transfer and exploitation of resources with their augmentation by local learning and complementary acquisitions. In emerging economies, these processes are subject to less sophisticated institutional frameworks and weaker endowments of created assets. This paper outlines how the analysis of business strategy can be adapted to emerging economy contexts. Using a unique survey data, propositions are tested in four emerging markets, Egypt, India, South Africa and Vietnam.
Discussion Paper Series, Centre for New and Emerging Markets, London Business School, No. 33, London, UK, 50 pp.