This report sets out to provide a fresh analysis of current thinking and practice about the role of media in relation to governance outcomes. Specifically, the aim was to discover from first principles – and without attempting to prove any particular thesis – what current thinking about media and governance is among a number of high level thinkers and policy makers from the governance, media and development communities. How important is media considered to be to governance and is it thought to be receiving the appropriate level of attention? Has the level of attention changed, and if so, are there any indicators which illustrate the shift? Or is there a gap between the importance ascribed to media in relation to governance and its reflection in policy, research or programmatic action?
23 people were interviewed for the report, a mix of those from different parts of the development and media communities, from differently located organisations, and from those based in different geographic locations. The bulk of the interviews were with development agencies – multilaterals, bilaterals and foundations; six were with academics or policy institutes or think tanks and three were with southern organisations or agencies. The report is based on an analysis of the transcribed interviews.