The BBC World Service Trust conducted research in Ghana to gauge public understanding of climate change
In May 2009, the BBC World Service Trust conducted research in Ghana to gauge public understanding of climate change. The research consisted of 12 focus group discussions with Ghanaian citizens, as well as 18 in-depth interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change and to determine how to tailor communication and media strategies to support Ghana’s response to climate change. This report presents key findings and recommendations.
Neville, L.; Mohammed, A. Ghana talks climate. BBC World Service Trust, London, UK (2010) 17 pp.