This is one of 280 summaries describing key outputs from the projects run by DFID's 10-year Renewable Natural Resources Research Strategy (RNRRS) programmes.
Summary for Project title: R8267: Exploring marketing opportunities through a research, industry, and users coalition: sorghum poultry feed.
Sorghum growers are generating new demand for their crop by promoting its use in place of maize in feed formulas. The feed technique was developed in India, where researchers provided farmers with seeds of improved cultivars and taught them better agricultural practices, while nutritionists collaborated with the feed industry to formulate the feed. Finally, farmer associations brought people together to store and bulk grain and negotiate better prices with the industry. The partners produced easy-to-use brochures, training and extension materials and an institutional framework to sustain the advances over the long term. Perhaps more important, they demonstrated the forcefulness of the coalition approach. This knowledge can help in fine-tuning the approach for use with other crops and in other regions.
The CD has the following information for this output: Description, Validation, Current Situation, Current Promotion, Impacts On Poverty, Environmental Impact. Attached PDF (11 pp.) taken from the CD.
CPH05, New technologies, new processes, new policies: tried-and-tested and ready-to-use results from DFID-funded research, Research Into Use Programme, Aylesford, Kent, UK, ISBN 978-0-9552595-6-2, p 86.