In an effort to help reduce poverty in developing countries, many donors have promoted the international trade in horticultural produce grown by SSGs in the belief that it will deliver meaningful jobs, incomes, rural multipliers, opportunities and skills. This effort has continued in the face of rising food safety compliance standards that have eliminated many SSGs from the market. There are potential opportunities for SSGs in sub-Saharan Africa (SSA) to supply fresh fruit and vegetables (FFV) that have not met the certification standards demanded by the supermarkets. The main objective of this paper is to quantify the scale of the UK market for noncertified produce and to identify the main drivers of the FFV market to determine whether SSA producers could increase their sales of non-certified produce.
International Institute for Environment and Development, London, UK, 2 pp.