This is one of 280 summaries describing key outputs from the projects
run by DFID's 10-year Renewable Natural Resources Research Strategy
Summary for Project title: R8428: Communication and research promotional
strategies East Africa and R8349: Developing crop protection research
promotion strategies for semi-arid East Africa (Kenya and Tanzania).
Concerted efforts to reform extension work in poor, semi-arid areas of
Kenya and Tanzania have yielded concrete results and a host of useful
information. The project worked to ensure that communication and
promotional strategies were embedded within existing systems and
organizations. This was seen as key to ensuring that all stakeholders
had better access to new products and knowledge. Other areas addressed
included identifying what information stakeholders were demanding, and
characterizing the ways in which people are currently given information.
Working closely with farmers, the project also assessed how effective
the different pathways and methods it used to reach farmers were. In
Central Tanzania, for example, such testing indicated that the efforts
had resulted in a high level of farmer uptake among both men and women.
The CD has the following information for this output: Description,
Validation, Current Situation, Environmental Impact. Attached PDF (17
pp.) taken from the CD.
CPP37, New technologies, new processes, new policies: tried-and-tested and ready-to-use results from DFID-funded research, Research Into Use Programme, Aylesford, Kent, UK, ISBN 978-0-9552595-6-2, p 140.