This report presents the results of empirical research, based on the Theory of Reasoned Action (TORA), into the reasons why farmers do and do not take up land management practices which have been validated by research in agro-ecological conditions similar to their own.
McKemey, K., Regmi, B., Subedi, A., Garforth, C., Holt, G., Gauchan, D. and Tripathi, B. 2003. Farmers’ attitudes towards land management strategies: A theory of reasoned action analysis. R7958 Working Paper 5. Reading: The University of Reading. 47 pp.