This programme aims to facilitatate social and behavioural change through the use of mass media and community-based activities
The Southern African Regional Social and Behavior Change Communication Program, funded by the British Department for International Development (DfID), aimed to reduce HIV infection by increasing health awareness and by facilitating social and behavioral change through the use of both mass media and community-based activities. The Zambia component of the program was implemented by Kwatu/Zambia Center for Communications Programmes (ZCCP) and the Southern African HIV and AIDS Dissemination Service (SAfAIDS). This evaluation assesses the net effect of exposure to Kwatu and SAfAIDS interventions on key indicators of HIV knowledge, attitudes, and behaviors. Overall, the mass communication and community-based interventions of Kwatu/ZCCP and SAfAIDS have demonstrated impacts upon many of the key knowledge, attitude and behavioral outcomes that are the targets of their programmatic efforts, although these effects vary in magnitude and statistical significance by type of media (e.g., radio, television or print).
Hutchinson, P.; Silvestre, E.; Anglewicz, P.; Meekers, D. External Evaluation of the Southern African Regional Social and Behavior Change Communication Program, as Implemented in Zambia [Briefing]. Tulane University, USA (2012) 2 pp.