This programme aims to reduce HIV infection through the use of mass media and community-based activities
The Southern African Regional Social and Behavior Change Communication Program, funded by the British Department for International Development (DfID), aimed to reduce HIV infection by increasing health awareness and by facilitating social and behavioral change through the use of both mass media and community-based activities. The Namibia component of the program was implemented by Desert Soul/Soul City and the Southern African HIV and AIDS Dissemination Service (SAfAIDS). This evaluation assesses the net effect of exposure to Desert Soul and SAfAIDS interventions on key indicators of HIV knowledge, attitudes, and behaviors. Overall, the mass communication and community-based interventions of OneLove/Desert Soul and SAfAIDS have demonstrated impacts upon many of the key knowledge, attitude and behavioral outcomes that are the targets of their programmatic efforts, although these effects vary in magnitude and statistical significance by type of media (e.g., radio, television or print).
Hutchinson, P.; Meekers, D.; Wheeler, J.; Hembling, J.; Anglewicz, P.; Silvestre, E.; Keating, J. External Evaluation of the Southern African Regional Social and Behavior Change Communication Program, as Implemented in Namibia [Briefing]. Tulane University, USA (2012) 2 pp.