This programme aims to reduce HIV infection through the use of mass media and community-based activities
The Southern African Regional Social and Behavior Change Communication Program, funded by the British Department for International Development (DfID), aimed to reduce HIV infection by increasing health awareness and by facilitating social and behavioural change through the use of both mass media and community-based activities. The Malawi component of the program was implemented by Pakachere, the Community Media Trust (CMT) and the Southern African HIV and AIDS Dissemination Service (SAfAIDS). This evaluation assesses the net effect of exposure to the partners’ interventions on key indicators of knowledge, attitudes, and behaviours of HIV and other risk factors.
Watkins, S.; Hutchinson, P.; Meekers, D.; Wheeler, J. External Evaluation of the Southern African Regional Social and Behavior Change Communication Program, as Implemented in Malawi [Briefing]. Tulane University, USA (2012) 2 pp.