Evaluation of Southern African Regional Social and Behaviour Change Communication Programme as implemented in Zimbabwe

Abstract

The specific objectives of the study were to estimate the reach and impact of OneLove, Action for life, Action Pals, and SAfAIDS interventions on the intended knowledge, attitudes and behavioural outcomes related to HIV. The OneLove campaign was launched in July 2009. It was targeted at adults and was set to address the issue of Multiple and Concurrent Partnerships (MCPs). It was meant to educate the public about the dangers of MCPs particularly the risks of sexual networks. Action for life was launched in 2007. It also targeted adults and aimed to raise awareness on health issues through print regalia. The Action Pals brand was launched in 2005. It was targeted at young people from 10 to 16 years old. It also educated young people about health and environmental issues and issues of growing up such as solving problems, disability, sexual abuse, body changes, rights and living with HIV and Aids. Both Action and SAfAIDS exposures were positively associated with building community and individual skills to deal with HIV and AIDS. There were high negative beliefs about HIV, HIV is punishment and life is over if one is infected. Condom usage in stable relationships was low, at 25%, with more exposed participants less likely to report condom usage. However condom usage in casual relationships was relatively high, at 70%, with people exposed to both Action and SAfAIDS more likely to report condom usage. There were positive associations among people exposed to SAfAIDS and Action interventions on communication about sex in relationships, testing for HIV with a partner and the knowledge that HIV could be transmitted even if one was on ARVs. There was definite impact among respondents exposed to Action exposures who reported lower odds of engaging in intergenerational sex.

Citation

Chikwava, F.; Marinda, E. Evaluation of Southern African Regional Social and Behaviour Change Communication Programme as implemented in Zimbabwe. Dfid, UK (2012) 102 pp.

Evaluation of Southern African Regional Social and Behaviour Change Communication Programme as implemented in Zimbabwe

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