Grant, U., Bird, K., Higgins, K., Diamant, T., Quiztow, R., Turner, L., Vandemoortele, M.
This paper investigates the Ethiopia Trademarking and Licensing Project, an Aid for Trade initiative that has strong trade development and poverty reduction foundations: it aims to increase Ethiopia’s coffee export income while ensuring a higher and more predictable income for Ethiopian coffee farmers and their households, by enabling them to capture a larger share of the final retail value of their coffee and more stable and predictable prices for their coffee.
The case study is structured as follows. The introductory section sets out the trade, growth and poverty context in Ethiopia and highlights the centrality of coffee production to the Ethiopian economy. It then briefly outlines the Aid for Trade agenda and situates this case study within this agenda. Section 2 provides an overview of the Ethiopian Trademarking and Licensing Initiative. Key features of the initiative are also outlined, covering value chain analysis, trademarking and branding; license and brand management; and market transparency. Section 3 discusses the impact (and potential future impact) of the initiative and Section 4 discusses challenges faced by the initiative. Section 5 concludes, drawing out lessons for Aid for Trade programming.
This case study was conducted as a desk review. It is based solely on key informant interviews, available published literature and programme and project documentation.