The Union-Bloomberg Initiative tobacco control projects were implemented in Himachal Pradesh (a hilly state in North India) from 2007 to 2014. The project focused on the establishment of an administrative framework; increasing the capacity of stakeholders; enforcement of legislation; coalition and networking with multiple stakeholders; awareness generation with focus on earned media and monitoring and evaluation with policy-focussed research. This study aimed to systematically analyse all earned print news items related to the projects.
This research was supported by the UK Department for International Development’s Operational Research Capacity Building Programme led by the International Union Against TB and Lung Disease (The Union)
Sharma R, Shewade HD, Gopalan B, Badrel RK, Rana JS. Earned print media in advancing tobacco control in Himachal Pradesh, India: a descriptive study. BMJ Global Health. 2017;2(2):e000208.
Earned print media in advancing tobacco control in Himachal Pradesh, India: a descriptive study