Climate Asia Methodology Series. In-depth interview methodology


Researchers on the Climate Asia project undertook 150 in-depth interviews with experts, policy makers and opinion formers and influencers across the seven countries in the region. Interviewees worked in government, media, business, civil society, science and academia at national and regional levels. The goal was to understand their awareness of key issues, attitudes, motivation and information needs. This short report describes how the interviews were conducted and the qualitative analysis strategy.


BBC Media Action. Climate Asia Methodology Series. In-depth interview methodology. BBC Media Action, London, UK (2013) 6 pp.

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