Climate Asia Methodology Series: How the segmentation analysis for Climate Asia was conducted

This report outlines how the regional audience segmentation for Climate Asia was carried out

From:
Foreign, Commonwealth & Development Office
Published
1 January 2013
Country:
Bangladesh, China, India, Indonesia, Nepal, Pakistan, Vietnam
Document Type:
Country Report
Theme:
Climate and Environment
Authors:
BBC Media Action

Abstract

This report outlines how the regional audience segmentation for Climate Asia was carried out.

Citation

BBC Media Action. Climate Asia Methodology Series. How the segmentation analysis for Climate Asia was conducted. BBC Media Action, London, UK (2013) 12 pp.

Climate Asia Methodology Series. How the segmentation analysis for Climate Asia was conducted (PDF, 791KB)

Published 1 January 2013
Contents