This short report describes how the quantitative survey was carried out for the Climate Asia project. The survey had two key aims:
- To provide a replicable baseline of public understanding of effects,
impacts and responses to climate variability and change that can be
tracked and measured over time
- To inform the development of communication that enables action in
response to climate variability and change
BBC Media Action. Climate Asia Methodology Series. Climate Asia quantitative survey methodology. BBC Media Action, London, UK (2013) 8 pp.