Climate Asia used focus groups to explore the impact that climate change has on people’s everyday experience
Climate Asia chose focus group discussions as an important vehicle to explore the impact that climate change has on people’s everyday experience. Findings from the focus groups were then used to shape the qualitative survey. The project held 100 focus group discussions (FGDs) – three to seven in each location – with members of the public in the main geographical zones covering a mix of the population across six countries. This short report describes the background and composition of focus groups, methodology used and analysis.
BBC Media Action. Climate Asia Methodology Series. Climate Asia focus groups. BBC Media Action, London, UK (2013) 6 pp.