Case Study – Makutano Junction TV Drama Series – Kenya
Makutano Junction is a Kenyan produced television show which attracts around 7.5 million viewers
Abstract
Makutano Junction is a Kenyan produced television show which currently attracts around 7.5 million viewers in Kenya and an estimated 3 million in Uganda and 2 million in Tanzania. This case study highlights the local capacity that has been built in producing this kind of television programming at a local level. The SMS facility, which allows viewers to SMS either with a comment about the show or with a request for a leaflet giving more detailed information on a specific issue which has been included in the programme, has resulted in Mediae receiving over 60,000 texts and about 45,000 requests for leaflets. Mediae’s role as an intermediary in communicating the findings of other DFID-funded consortia and other research organisations is also described, and an account is given of the collaboration with the African Population and Health Research Center (APHRC) to communicate evidence-based sexual and reproductive health and rights messages through Makutano Junction.
Citation
8 pp.
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