Behaviour-change communication on health related issues (part one)

Certain approaches and tools succeed in improving maternal diets, breastfeeding and complementary feeding


The literature uncovered by this rapid review regarding the effectiveness of behaviour-change communication (BCC) states that certain approaches and tools can and do succeed in improving maternal dietary practices, breastfeeding, as well as complementary feeding when used in health and nutrition programmes. These approaches also influence maternal and child health behaviours in socially-conservative settings which denote an attitude favouring beliefs seen as traditional in regard to social affairs . Use of BCC in recent health- and nutrition- research is included for the following socially-conservative settings: Bangladesh, Burkina Faso, Egypt, Kenya, Nigeria, the Philippines, Somali Region of Ethiopia, Senegal, southern Thailand, and Yemen. Results are taken from countries or regions with Islam as the dominant religion, with therefore similar conservative Islamic views on health and nutrition.

There is a Part 2 report

K4D helpdesk reports provide summaries of current research, evidence and lessons learned. This report was commissioned by the UK Department for International Development.


Tull, K. (2017). Behaviour-change communication on health related issues (part one). K4D Helpdesk Report 181. Brighton, UK: Institute of Development Studies

Behaviour-change communication on health related issues (part one)

Published 10 August 2017