Climate Asia is the world’s largest study of people’s everyday
experience of climate change. The project surveyed 33,500 people across
7 Asian countries, including 3,578 households in Bangladesh. 16
focus groups were conducted with men and women from different social
backgrounds across 7 locations and 7 assessments with communities
vulnerable to changes in climate were carried out. In addition to
research with the public, 20 key experts and opinion formers from
government, civil society, business and academia were interviewed, a
workshop was held with experts and opinion formers from media, business
and civil society and an evaluation of current and past communications
on these subjects was carried out.
The research was conducted from May to August 2012 across 25 districts
in each of Bangladesh’s 7 divisions, from the char islands and the
mangroves of the Sundarbans, to the heart of Dhaka and the beaches of
Cox’s Bazar. Climate Asia recorded the opinions, insights and needs of
this large population, more than 30% of whom live below the poverty
This report (in English and Bengali) presents the findings from
Section 1 details how Bangladeshis live now – it focuses on their values
as well as recent positive changes, including increasing development.
Increased development has, however, come hand-in-hand with new concerns
about the environment, including changes in climate and concerns about
access to food, water and energy, which are highlighted in section 2.
In section 3, the report details how people are responding to change,
while section 4 includes an analysis of the factors that enable and
constrain this response, including the impact people perceive, how
informed they feel and the extent to which they are engaged in their
Section 5 highlights how different stakeholders can use these insights
to craft communication that supports people to respond to changes in
Section 6 introduces segments for understanding people’s needs in
Bangladesh. Analysis of Climate Asia data allowed researchers to segment
the people surveyed into groups. These segments help us to understand
people’s needs, as well as to identify communication opportunities to
enable effective action.
Section 7 details the communication channels Bangladeshis use now and
how to best reach people through the media.
Finally, Section 8 builds on all of this information to identify three
important priority audiences – fishermen and farmers, people living in
larger cities and people living in the division of Barisal – and
highlights each audience’s specific communication needs.
The report concludes by highlighting how the information, insight and
tools generated by the Climate Asia project can be used to communicate
with other audiences.
Al Mamun, M. A.; Naomi Stoll, N.; Whitehead, S. Bangladesh: How the people of Bangladesh live with climate change and what communication can do. BBC Media Action, (2013) 70 pp.