This working paper reviews the extent to which poverty reduction has been addressed in a number of different tourism standards. Within the tourism industry (but not confined to this sector) the majority of standards have focussed on environmental issues, reflecting post-Rio thinking on sustainable development. The paper firstly provides an overview of the very different types of tourism standard existing at the moment, before in the main part examining the extent to which poverty issues have been incorporated. The paper is based on an analysis of a selection of tourism principles and codes and on interviews with managers of a selection of tourism certification schemes in developing countries. The paper concludes with a discussion of the limitations of standards and the potential barriers they present to developing country producers.