Informed by a research study in Punjab, a model for the use of ICTs in agricultural extension services in Pakistan is proposed which is compatible with the current telecom infrastructure within Pakistan. It uses mobile phones as the user interface for field use by farmers and extension workers. A web-based interface is proposed for institutional users. The model focuses on providing customized information to the users, and is intended to be self-sustaining in about three years.
CABI South Asia, Rawalpindi, Pakistan. 85 pp.