This practical guide is for journalists and editors passionate about
development issues, who see the value of publishing stories based on
development research findings. It will also be of interest to
communications staff in universities, think tanks, or civil society
organisations responsible for promoting research findings. Although
there are many advocates of communicating research through the media,
there are few practical guides on how to do it well.
Research findings can provide journalists with news stories, news
‘pegs’, background information, statistics, case studies and expert
sources. But research papers are often written in an inaccessible style
and poorly promoted.
The Relay programme in Panos London produced a series of news features
(the Relay Research Spotlight) in 2010 based on international
development research findings. Based on this experience, this guide
explains how research findings can be used in articles and offers
suggestions for writing successful copy. It also explains some common
pitfalls and suggests how to avoid them.
This how-to guide is divided into five sections:
- Using research in your articles
- Finding and interpreting research
- Interviewing researchers
- Writing news articles using research findings
- Top 10 tips for successful articles
A journalist’s guide to reporting research findings. Panos, London (2011), 8p