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Performance analysis community

The performance analysis community exists to:

  • bring together performance analysts across government
  • work with user researchers and other analysts to build an evidence-based culture
  • discuss and challenge the way government uses digital and non-digital data to improve services and content
  • develop and share digital analytics best practice

Who the community is for

You might be interested in this community if your work involves:

  • making sure decisions are based on evidence
  • using analytics (especially digital analytics) to build and improve services for users
  • helping product and service owners identify key performance indicators (KPIs) and metrics, measure performance and improve services
  • choosing analytics technology and tools
  • deciding how to implement digital analytics tools
  • exploring new analytics techniques and tools

Get involved

You can use the following online spaces to discuss performance analysis issues:

How to join a Basecamp group

You can either:

Training and events

The community runs meetups roughly every 2 months. There’s usually a guest speaker from outside government, 2 presentations, and workshops or show and tells. You’ll get an invitation if you’re a member of the cross-government performance analysis community.

The community also provides introductory analytics training as part of the following Government Digital Service (GDS) Academy courses:

  • the Foundation Programme
  • the Service Owner Programme

Members of the community also present and run workshops at cross-government events such as the Content Conference (ConCon).

Community resources

Use these resources to learn more about performance analysis in government:

Performance analysis in the Service Manual

These guides show what we currently believe is best practice in performance analysis in government:

Help us keep the Service Manual up to date by:

  • contributing to community discussions
  • telling us if something is wrong or out of date using the feedback link at the top of each guide
Last update:

Added details on training courses offered by the community.

  1. Added link to the digital analysts UK government services (DAUGS) Basecamp.

  2. Guidance first published