Contact the Service Manual team if you have feedback, questions or suggestions.


Performance analysis community

The performance analysis community exists to:

  • bring together performance analysts across government
  • work with user researchers and other analysts to build an evidence-based culture
  • discuss and challenge the way government uses digital and non-digital data to improve services and content
  • develop and share digital analytics best practice

Who the community is for

You might be interested in this community if your work involves:

  • making sure decisions are based on evidence
  • using analytics (especially digital analytics) to build and improve services for users
  • helping product and service owners identify key performance indicators (KPIs) and metrics, measure performance and improve services
  • choosing analytics technology and tools
  • deciding how to implement digital analytics tools
  • exploring new analytics techniques and tools

Get involved

You can use the following online spaces to discuss performance analysis issues:

How to join a Basecamp group

You can either:

Training and events

The community runs meetups roughly every 2 months. There’s usually a guest speaker from outside government, 2 presentations, and workshops or show and tells. You’ll get an invitation if you’re a member of the cross-government performance analysis community.

The community also provides introductory analytics training as part of the following Government Digital Service (GDS) Academy courses:

  • the Foundation Programme
  • the Service Owner Programme

Members of the community also present and run workshops at cross-government events such as the Content Conference (ConCon).

Community resources

Use these resources to learn more about performance analysis in government:

Performance analysis in the Service Manual

These guides show what we currently believe is best practice in performance analysis in government:

Help us keep the Service Manual up to date by:

  • contributing to community discussions
  • telling us if something is wrong or out of date using the feedback link at the top of each guide
Last update:

Removed reference to the Performance Platform as this is being retired.

  1. Added details on training courses offered by the community.

  2. Added link to the digital analysts UK government services (DAUGS) Basecamp.

  3. Guidance first published