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  1. Service manual
  2. Communities
  3. Performance and data analysis community

The performance and data analysis community exists to:

  • bring together people from data and analysis professions across government
  • develop analytics knowledge and skills across government
  • discuss and challenge the way government uses digital and non-digital data to improve services and content

Who the community is for

You might be interested in this community if your work involves:

  • creating performance frameworks, setting metrics and KPIs
  • creating dashboards
  • choosing analytics technology and tools
  • deciding how to technically implement digital analytics tools
  • exploring new analytics techniques
  • helping agile teams make data-driven improvements to a service or content

Get involved


You can use these online spaces to discuss data analysis issues:

If you can’t access any of these discussion spaces, please email for help.

Training and events

The DAUGS group has a meetup roughly every two months. There’s usually a guest speaker from outside government, 2 presentations and some workshops.

For information and invitations to the meetups, join the DAUGS Basecamp (request access using your government email address).

The community also runs the following regular training sessions:

  • Introduction to Google Analytics
  • Search engine optimisation (SEO)

Find out about these sessions on the GOV.UK performance analysts Basecamp (request an invite to this group by emailing

Community resources

Use these resources to learn more about data analysis in government:

Data analysis in the Service Manual

These guides show what we currently believe is best practice in data analysis for government services:

Help us keep the Service Manual up to date by:

  • contributing to community discussions
  • telling us if something is wrong or out of date using the feedback link at the top of each guide
Last update:

Added link to the digital analysts UK government services (DAUGS) Basecamp.

  1. Guidance first published