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The CMA has issued, for consultation, draft consumer protection law guidance for all businesses making environmental claims.
Employment Tribunal decision.
First-Tier Tribunal Final Reasoned Decision of Judge N Hawkes and Mr Kevin Ridgeway MRICS dated, 16 November 2020
A CMA co-ordinated global review of randomly selected websites has so far found that 40% of green claims made online could be misleading consumers.
The CMA has warned businesses they have until the New Year to make sure their environmental claims comply with the law.
The CMA will examine the accuracy of ‘green’ claims made about household essentials – such as food, drink, and toiletries – to make sure shoppers are not being misled.
The CMA has set out its views on the types of misleading environmental claims made about products that could break the law.
The CMA will investigate descriptions and labels used to promote products and services claiming to be ‘eco-friendly’, and whether they could mislead consumers.
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