Transparency data
DCMS 2015-16 Q1 Advertising and Marketing exception approvals
Updated 25 September 2015
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| Tool Ref | Department | Organisation Name | Project name | Basis for expenditure approval | Total Value Approved (£) | Date of approval |
|---|---|---|---|---|---|---|
| HMG2201 | DCMS | Visit England | South West Tourism Growth Fund | Increase awareness of the products and experiences available in the South-West of England. Change perceptions about the ease of accessibility/ travel to the South-West of England and increase volume/ value of travellers from a base of 5%. Increase volume and value of sales of South-West Travel trade products, Business Visits & Events & International Education tourism. | 3,900,000 | 23/06/2015 |