Transparency data
DCMS 2015-16 Q4 Advertising and Marketing exception approvals
Updated 25 August 2016
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| Advertising & Marketing | ||||||
|---|---|---|---|---|---|---|
| Department | Organisation Name | HMG Ref Number. | Project name | Basis for expenditure approval | Total Value Approved (£) | Date of approval |
| DCMS | VisitEngland | HMG2758 | VisitEngland: Flood Recovery Campaign | Emergency campaign | £1 million | 10/02/2016 |
| DCMS | VisitBritain | HMG2753 | #OMGB UK GREAT | To bring the UK tourism industry together under one GREAT campaign message and increase the visitor spend in the UK during 2016. | £2.5 million | 04/03/2016 |