News article

UK drinks companies successfully launched into Greek market

This world location news article was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

UKTI Greece welcomes 3 award winning British drinks to the Greek market as part of the growing demand for British food and drink products overseas.

Food and drink is currently the UK’s largest manufacturing sector with a turnover of over £90 billion and the industry employing up to 400,000 workers. The demand for British food and drink products overseas is growing fast and a 15% increase in overseas sales occurred in the last two years as clear sign of the opportunities available to the British food sector.

Launch event

On Wednesday 23 October 2013, the UK Trade & Investment (UKTI) team at the British Embassy in Athens organised a launch event for 3 award winning British drinks at the British Residence, on behalf of Loch Katrine Consulting.

They included:

  • Edinburgh Gin
  • Aspall Suffolk Cyder
  • Sheep Dip Malt Whisky

The event was well attended and UKTI offered its valuable contacts and expertise in making sure that the brands were well presented to Greek consumers.

UKTI welcomes all business initiatives aiming at bringing distinguished British products closer to Greek consumers and showcasing the very best of what Britain has to offer.

British Ambassador John Kittmer welcomed the new award winning British entries to the Greek market as another great opportunity for the Embassy to give quality British produce an even higher profile in Greece.

The impressive rooms at the British Residence were arranged to accommodate 3 different tasting areas. Each room had its own brand, where experienced bar tenders navigated the guests through a rich journey of taste, ranging from the Highlands of Scotland to the beautiful scenery of Suffolk.

Photos from the event here

Contacts

If you are a UK food and drink company looking to expand your business in Greece contact:

Head of Commercial Section and Defence & Security Sales

Sotiris Leontaris
British Embassy
Ploutarchou 1

106 75
Greece