Official Statistics

Nation Brands Index 2021: International Perceptions of Northern Ireland’s response to COVID-19

This bulletin is the first in a series on Northern Ireland’s international reputation for 2021, focusing on respondents' perceptions of Northern Ireland's response to healthcare crises, including COVID-19.

From:
The Executive Office (Northern Ireland) and Northern Ireland Statistics and Research Agency
Published
29 September 2021

Applies to Northern Ireland

Documents

Nation Brands Index 2021: International Perceptions of Northern Ireland’s response to COVID-19

https://www.executiveoffice-ni.gov.uk/publications/nation-brands-index-2021-covid-19-bulletin

Details

This publication uses data from The Anholt Ipsos Nation Brands Index, which is used to assess and monitor Northern Ireland’s international reputation. The NBI is an analytical tool which attempts to measure and rank the broad international reputation of 60 nations, across six dimensions of national competence: Exports; Governance; Culture; People; Tourism; and Immigration and Investment.

Published 29 September 2021