Official Statistics

Nation Brands Index 2020: International Perceptions of Northern Ireland’s response to COVID-19

This bulletin is the first in a series on Northern Ireland’s international reputation for 2020, focusing on respondents' perceptions of Northern Ireland's response to healthcare crises, including COVID-19.

Applies to Northern Ireland

Documents

Nation Brands Index 2020: International Perceptions of Northern Ireland’s response to COVID-19

Details

This publication uses data from The Anholt Ipsos Nation Brands Index, which is used to assess and monitor Northern Ireland’s international reputation. The NBI is an analytical tool which attempts to measure and rank the broad international reputation of 50 nations, across six dimensions of national competence: Exports; Governance; Culture; People; Tourism; and Immigration and Investment.

Published 15 September 2020