Research and analysis

Northern Ireland: International Reputation in Focus

Research exploring how perceptions of Northern Ireland (NI) influence global attitudes toward investment, study, tourism, favourability and familiarity with NI.

From:
The Executive Office (Northern Ireland) and Northern Ireland Statistics and Research Agency
Published
13 November 2025

Applies to Northern Ireland

Documents

International Reputation in Focus

https://www.executiveoffice-ni.gov.uk/articles/research-publications-executiveoffice

Details

These research papers explore how perceptions of Northern Ireland (NI) influence international attitudes toward five key outcomes: investment appeal in NI; study appeal in NI; tourism appeal in NI; familiarity with NI; and favourability towards NI. Using the 2024 Anholt Nation Brands Index (NBI) survey data, the research applies driver analysis to identify which specific Attributes most strongly predict these outcomes.

Updates to this page

Published 13 November 2025

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