Research and analysis

Northern Ireland: International Reputation in Focus

Research exploring how perceptions of Northern Ireland (NI) influence global attitudes toward investment, study, tourism, favourability and familiarity with NI.

• From: The Executive Office (Northern Ireland) and Northern Ireland Statistics and Research Agency
• Published: 13 November 2025

Applies to Northern Ireland

Documents

International Reputation in Focus

https://www.executiveoffice-ni.gov.uk/articles/research-publications-executiveoffice

Details

These research papers explore how perceptions of Northern Ireland (NI) influence international attitudes toward five key outcomes: investment appeal in NI; study appeal in NI; tourism appeal in NI; familiarity with NI; and favourability towards NI. Using the 2024 Anholt Nation Brands Index (NBI) survey data, the research applies driver analysis to identify which specific Attributes most strongly predict these outcomes.