Guidance

GOV.UK brand guidelines

GOV.UK updated its brand guidelines in June 2025 to include details on implementing and extending the use of the brand into new contexts and channels.

• From: Government Digital Service
• Published: 25 June 2025

Documents

GOV.UK brand guidelines

PDF, 152 MB, 150 pages

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Details

The look and feel of GOV.UK’s brand has been updated to make sure GOV.UK works well for everyone and can expand into new channels such as the GOV.UK App and the GOV.UK Wallet.

This document contains detailed brand guidance for all GOV.UK brand elements, including the colour palette, typography, and the GOV.UK ‘dot’.

The guidelines also show how the brand can flex appropriately to users, audience, content and context.

If you have a question about the GOV.UK brand guidelines, email govuk-brand-team@dsit.gov.uk.

Published 25 June 2025