Export wins to China: 2024 to 2025
Published 9 September 2025
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Export wins to China during financial year 2024 to 2025
An ‘export win’ is a deal, contract, sale, or other specific type of agreement for an eligible UK company that has resulted from support provided by the Department for Business and Trade (DBT). Export wins is just one of the metrics through which DBT’s objective to promote and provide support to UK exporters is monitored.
£1.9 billion was the value of export wins to mainland China (People’s Republic of China, not including Hong Kong, Macao, and Taiwan) for the 2024 to 2025 financial year.
Export wins: methodology and production
An export win record is created using a digital framework that registers information entered by a lead officer from DBT. Lead officers are responsible for the quality and accuracy of the data they enter. Once the win has been entered, the UK customer who received support in exporting is required to confirm the win through a separate online form.
A win counts once it has been confirmed by the customer and this must be done within 12 months of the company winning the deal. The metric only captures customers that DBT has assisted who have realised a deal, not those DBT has worked with but have not reached a deal.
This report reflects export wins to China that have been confirmed in the financial year 2024 to 2025.
The metric is a departmental performance measure and does not capture exporting activity on the same basis as measured in official trade statistics. The Office for National Statistics (ONS) and His Majesty’s Revenue and Customs (HMRC) both publish exporting data at the UK level. For more information, visit ONS and UK Trade Info.
Export wins: accuracy and definitions
The export win metric contains some inherent characteristics that will always present challenges in assuring value and data accuracy. The metric relies heavily on the relationships DBT staff have with customers, and the information customers are prepared to share. Although guidance is provided to help establish the win value, the specific expectations and forecast values up to a 5-year period are subjective.
Some deals are very complex, involving global supply chains and in-market requirements for local supply or presence and the ask of customers to separate export value from others is a distinction that is artificial for them. The information captured, represents a snapshot at a certain point in time based upon what the customer is willing, or able, to provide.