Director, Customer Experience, Digital and Data, ESFA

Charlotte Briscall

Charlotte Briscall

Biography

Charlotte Briscall worked previously as the Head of Digital Experience at Sainsbury’s where she was instrumental in the work to design and develop their customer, colleague and supplier facing digital services.

Charlotte brings with her a wealth of experience and a passion and commitment for delivering exceptional customer experience.

Director, Customer Experience, Digital and Data, ESFA

The Director of the Customer Experience, Digital and Data (CEDD) directorate is responsible for shared business services for the agency. This includes Customer Experience, Data Science and Digital, Data and Information.

Each area contributes to a number of the department’s transformational aims and agency’s strategic priorities, with main focusses on serving the needs of our users and providing tools and analysis to improve decision making.