Asif was appointed as Ambassador to the Philippines in July 2013. He has visited Manila a number of times since 2004, in his role as Director Asia for UK Trade and Investment and later as the head of the team in London that covers Britain’s foreign policy interests in ASEAN countries, Australia, New Zealand and the Pacific Islands. Just after serving as Ambassador in Thailand and Laos, 2010-2012, Asif learnt some Filipino in London to prepare for his move to the Philippines.
Previous roles in government
British Ambassador to the Philippines
- 2013 to 2017