About us
VisitBritain (VB) is the national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy. It works with UK Trade & Investment as well as airlines, travel operators, global brands and the official tourism bodies for London, England, Scotland and Wales.
VisitBritain is Britain’s national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy.
Our mission: Building the value of tourism to Britain, working in partnership with the industry and nations and regions to generate additional visitor spend.
Our vision: To inspire the world to explore Britain.
Our strategy: 1. Inspire travellers from overseas to visit and explore Britain. 2. Deliver a global network to support tourism promotion overseas. 3. Advise Government and the industry on tourism, particularly on issues that affect our global competitiveness. 4. Maximise public investment through partner engagement and commercial activity.
Our funding A non-departmental public body, funded by the Department for Culture, Media and Sport, we work with partners in the UK and overseas to ensure that Britain is marketed in an inspirational and relevant way around the world.
In 2011/2012 our grant-in-aid from the Department for Culture, Media and Sport will be £26.5 million.