• Cabinet Office

Behavioural Insights Team

24 December 2013 — Research and analysis

Organ donor registrations: trialling different approaches

A randomised controlled trial measured how successful different approaches were in encouraging more people to join the Organ Donor Register.

Latest

1. Organ donor registrations: trialling different approaches

   • published 24 December 2013
   • Research and analysis

2. Applying behavioural insights to charitable giving

   • published 28 May 2013
   • Research and analysis

3. Test, Learn, Adapt: Developing Public Policy with Randomised Controlled Trials

   • published 14 June 2012
   • Policy paper

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What we do

The Behavioural Insights Team, often called the ‘Nudge Unit’, applies insights from academic research in behavioural economics and psychology to public policy and services.

In addition to working with almost every government department, we work with local authorities, charities, NGOs, private sector partners and foreign government, developing proposals and testing them empirically across the full spectrum of government policy.

Read the team’s blog.

Responsibilities

We are responsible for:

• encouraging and supporting people to make better choices for themselves
• considering the application of behavioural science to policy design and delivery
• advancing behavioural science in public policy
• championing scientific methodology to bring greater rigour to policy evaluation

Who we are

Our director is Dr David Halpern.

We are a small team of 13, with backgrounds in academia (behavioural sciences and experimental methodology), policy making and marketing. We are based in London.

Documents

Our publications

1. Organ donor registrations: trialling different approaches

   • 24 December 2013
   • Research and analysis

2. Applying behavioural insights to charitable giving

   • 28 May 2013
   • Research and analysis

See all our publications

Contact BIT

General enquiries

Email owain.service@cabinet-office.gsi.gov.uk

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1. Read about the Freedom of Information (FOI) Act and how to make a request
2. Check our previous releases to see if we’ve already answered your question
3. Make a new request by contacting us at:

Freedom of information requests

FOI Team
Cabinet Office
Room 3.32
1 Horse Guards Road
London
SW1A 2HQ

Email foi.team@cabinet-office.gsi.gov.uk

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