World news story

UK expertise in enterprise mobility showcased to Greek audience

UKTI Greece promotes UK digital expertise to audience of top Greek business executives.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government


On Tuesday, 27 January 2015, UK Trade and Investment (UKTI) Athens assisted GLOBO in organising a presentation on enterprise mobility at the British Residence.

Globo is a Greek company headquartered in London. It operates from there to 46 countries. It joined forces with PwC and Gartner’s major analyst to present the capabilities of mobile applications in transforming an enterprise. The British Ambassador welcomed top business executives from the Greek market. During his opening speech, he highlighted the UK government’s vision for the digital single market in the EU.

The Ambassador said:

We need to create an EU that is digital by default – where anyone can buy digital products and services and use them anywhere in the EU. If we get market integration right, we will soon see more companies from all around the EU following and emulating the successful path that GLOBO has taken.

Paul DePond, Vice President of Business Development of GLOBO presented a set of examples on how to transform your business through enterprise mobility & mobile applications by achieving a high standard of functionality. He said:

Enterprise mobility and mobile applications should be seen as an integral part of the overall business strategy of a company today, in order to secure effectiveness and security of mobile applications.

Mr Emil Giannopoulos of PwC spoke about the growing trend for Big Data and the digitization of the business environment which helps tackle uncertainty during challenging times.

Gartner’s analyst, Mr Richard Marshall referred to enterprise mobility as the future of work and presented many examples where mobile applications led to cost effective and more productive business solutions.

Mobile application sector

Since 2010 London has experienced a 75% increase in the number of Information and Communications Technology (ICT) companies investing in London from overseas. More ICT firms are investing in London than any other sector, among them GLOBO. The UK accounts for 32% of mobile app revenues in the EU. UK developers’ revenue is expected to exceed £4 billion in 2014, via 8,000 companies. 45% of the growth is expected to be outside London and the South East.

The mobile applications sector is a very dynamic sector in Greece as well. Many Greek high-tech companies have set up their offices in London, including GLOBO which is listed on the London Stock Exchange AIM market.

Assistance to UK exporters

Contact UKTI Greece for advice and support if you are looking to expand your business in Greece.

Published 28 January 2015