Michael Moore has welcomed the fact Scotch whisky will be protected with geographical indication of origin protection in the £21 million Turkish market.
The Scotch Whisky Association announced today that Scotch became the first foreign product to be registered inTurkey. It means consumers there will be protected from the passing-off of fake Scotch products as the authorities formally recognise Scotch as a product whicih can only be made in Scotland.
Michael Moore said: “This is a significant foothold for the Scotch whisky industry in a key £20m market and one which helps secure the brand and quality of our produce. It is the latest in a series of wins for the industry and the UK Government will continue to work closely with the Scotch Whisky Association to prevent inferior products being passed off as the real thing in markets around the world.”