The UK’s Science Media Centre (SMC) visited the OECD to discuss communicating science to the public through news outlets. The SMC is an independent organisation which seeks to inform journalism by supporting scientists, experts and the press, offering advice and briefing particularly on controversial news stories.
At a breakfast roundtable hosted by UK Ambassador Nick Bridge, SMC Director Fiona Fox presented the Centre’s work in helping policy-makers and the public get the best information on science. The OECD’s Bob Diderich also gave a presentation on how the Organisation is seeking to engage with this issue. The event was attended by OECD staff working in both communications and scientific evidence, and there followed an in-depth discussion about how best to communicate difficult issues effectively, increasing the quality of public debate and promoting better policy dissemination.
You can find out more about the work of the Science Media Centre by visiting their website