On occasion of St Andrews Day and in celebration of their successful partnership, Ledra Foods and Macphie of Glenbervie Ltd hosted a Scottish-themed event for their clients and contacts in Greece.
On Wednesday 30 November 2016, Ledra Foods and Macphie hosted an afternoon tea at the British Residence. During the event, guests had the opportunity to sample Macphie’s top quality baking and confectionary ingredients showcased in exquisitely prepared cakes, biscuits and chocolates accompanied by various hot beverages.
UK food and drink in Greece
Around 12% of UK exports to Greece are in food and drink. In 2015, the sector accounted for £587 million worth of UK exports to Greece. Greece remains among the largest markets for quality spirits and high-end food and drink products including:
- High-quality specialty products, organic food and breakfast products
- Private label product ranges for major supermarkets
- Alcoholic beverages, including whiskeys and gins
Over 150 guests were present at the afternoon tea event co-organised by DIT Greece, which had a distinct Scottish flavour.
Guests were called to attention by a piper and welcomed by British Ambassador John Kittmer who spoke enthusiastically about St Andrew’s Day and the promotion of Scotland, highlighting its unique contribution to the UK’s economy, culture, tourism and trade and praising the partnership between Scottish company Macphie and Greek company Ledra.
The General Manager of Ledra Foods Athina Diamanti thanked guests for their attendance of Macphie’s event in Greece which coincided brilliantly with St Andrew’s Day.
In the short period of time that Ledra has represented Macphie in Greece the company is enjoying an extremely impressive presence in the Greek market. Today we have the pleasure of presenting the entire range of Macphie products in a variety of recipes and applications alongside new products for 2017. On the occasion of today’s event we have the pleasure of announcing that our successful partnership with Macphie has resulted in the extension of our collaboration for the exclusive representation of Macphie products in Bulgaria and Romania”.
Ian Grainger, Macphie’s International Sales Manager introduced the company established 86 years ago, as the leading independent ingredients manufacturer in the UK and outlined the categories in which Macphie operate (bread and cake mixes, icings, frostings and fillings as well as non-dairy creams, UHT and frozen sauces and frozen cookie dough). He paid tribute to Ledra, stating that
having the right distributor is more than just physical distribution of product to customers; it is the ability to bring products to life through effective applications, in effect, making them appropriate to the market by making them relevant to local consumers”.
He highlighted the fact that Macphie’s business with Ledra has grown dramatically over the last year with 100% volume growth reflecting the efforts that Ledra have made in developing the Greek market.
DIT Greece provides tailored services to assist existing as well as new UK exporters and offers professional and personalised assistance to companies in Greece wishing to locate and expand in the UK. For more information on DIT services in Greece contact: