The British Embassy in Santiago and the British-Chilean Chamber of Commerce hosted a cocktail reception on Wednesday 20 July to mark the launch of the Chilean Quality Food and Drink Awards (ChileanQFA) in the country. These UK-established awards are designed to recognise and reward excellence in food and drink product development, and have been awarded to British products for more than 40 years and to Irish products for 4 years.
The ‘Q’ Awards are the Oscars of the food world – winning an award means that the product is the best of its kind in the industry. In order to win an award, food and drink experts judge categories such as flavour, aroma, ingredients, cooking and serving instructions, and packaging. Winning products are branded with the ´Q Award´ logo, which is widely-recognised as representing products of the highest quality and innovation in the market. In Chile, the ‘Q’ awards will be working with the Inacap Professional Institute.
Representatives from the most important Chilean supermarket chains and exporters were present at the event alongside well-known Chilean chefs. This is the first of a series of events aimed at positioning the QFA in Chile.
For any further information about the QFA, contact Nihn Hao, Marketing Officer at the British Chilean Chamber of Commerce.
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