World news story

India-UK Createch Summit produces £58 million in commercial deals

The India-UK Createch Summit took place in Mumbai today and is the first conference in India dedicated to this new and emerging field.

India-UK Createch Summit

The summit was opened by Baroness Rona Fairhead CBE, Minister of State for the UK’s Department for International Trade (DIT), and attended by HRH The Prince Edward, Earl of Wessex KG GCVO.

It convened around 1,000 delegates from the film, advertising, healthcare, industrial design, music, gaming and immersive technology sectors.

The focus was on exploring how createch is disrupting industries around the world and to showcase some of the companies leading the development of these technologies globally.

This summit takes place at an exciting time and explored how the technology and creative industries are converging to produce a new wave of innovation which is leading to the development of new products and businesses.

Virtual and augmented reality, robotics and artificial intelligence are increasingly commonplace, and are redefining how we live. They affect our experience of entertainment, and are improving all aspects of life, from healthcare to transport.

Baroness Fairhead, Minister of State for Trade and Export Promotion, said:

The UK has today demonstrated its world-leading capability in the creative and tech sectors, whilst continuing to build strong ties with the ever-growing economy that is India.

More than 60 UK companies have travelled to India during this month-long celebration of Createch and met hundreds of Indian companies. As one of the UK’s economic success stories, the creative industries contributed £92 billion to our economy in 2016 and employed over 1.9 million people.

I would like to thank Indian heads of business for their warm welcome on this visit. I believe the discussions held at the summit demonstrate our commitments to continuing to forge creative, new technology-led partnerships between the UK and India. I look forward to many future collaborations between our countries in Createch.

Keynote sessions and workshops at India-UK Createch Summit

Attendees had the opportunity to hear keynotes from senior figures from some of the world’s most innovative companies and organisations.

Professor Dr Ralf Speth, CEO, Jaguar Land Rover (JLR) opened the session ‘Createch in Business’. He spoke about the impact of Createch on JLR and the opportunities it offers for the future of transport.

Jeremy White, Transport Director, Seymour Powell, explored how human-centred design can allow businesses to think ahead.

Mike McGee, co-founder and CCO of Oscar-winning creative studio, Framestore, discussed how revolutionary technology in film and advertising has brought to life characters like Paddington Bear and sent children on a virtual school trip to Mars.

Other sessions led by the likes of Sir Malcolm Grant, Chairman, National Healthcare Service (NHS) England, and Guy Murphy, Chief Strategy Officer, J. Walter Thompson, addressed how technology can help brands build value in the 21st century.

The summit also hosted a series of bespoke industry-focused workshops on healthcare, industrial design, music, gaming, film and immersive technology.

It gave an unprecedented platform to Indian and UK businesses and thought leaders to interact across a diverse range of sectors.

The summit was followed by an evening reception, where Baroness Rona Fairhead and VisitBritain’s CEO, Sally Balcombe, launched the new VisitBritain campaign in India titled ‘Find Your GREAT Britain’.

TECH Rocketship awards

The grand finale of the fourth TECH Rocketship Awards was also held today.

It featured 7 of India’s brightest tech entrepreneurs and start-ups presenting their business ideas to an expert judging panel.

Competing across 7 categories, the winners were announced and presented with a trip to the UK, connecting them with the UK’s world-leading growth ecosystem of VCs, advisors, customers and support networks to help springboard their businesses internationally.

We are excited to announce the following winning companies:

  • Staqu, Artificial Intelligence
  • DineOut, Big Data
  • Thirdwatch, Cybersecurity
  • Paymatrix, Fintech
  • Ayasta Technologies, Internet of Things
  • Mimyk, Medtech
  • CropIn Technology, Judge’s Award for Creativity

UK trade missions to India in ‘Createch’ month

As part of a wider month of interaction between the UK and India, Createch month has seen the visit of 7 UK trade missions covering the food and drink, healthcare, gaming, music, film, automotive and football sectors in India.

These missions will travel the breadth of the country to identify opportunities for collaboration and partnership.

Commercial deals at India-UK Createch Summit

Several commercial deals have been forged with like-minded Indian companies sharing an appetite for partnership and commercial deals worth £58 million were announced at the India-UK Createch Summit.

Film and entertainment

Leading creative studio Framestore is set to join forces with top Indian vfx player, Anibrain. This will further both their ambitions in CG based storytelling across all screen formats - feature film, television, animation, advertising, themed entertainment, experiential as well as virtual and mixed reality.

The Producers Guild of India will sign a highly significant memorandum of understanding (MoU) with the UK’s Producers Alliance for Cinema and Television (PACT). This outlines a more formal collaborative relationship between the UK and the Indian production sector spanning the film, television and digital content industries.

As part of the MoU, the Producers Guild of India will join the Global Creative Alliance and will become the Indian partner. The alliance is part of an online platform where companies can find or post projects where they are seeking a co-production partner.

Last year India was one of the top export markets for the UK TV sector seeing a 40% growth.


Vernacare’s partnerships continue to expand in India. Their latest deal sees them signing a contract with a value of over £1 million for the next 5 years with Manipal Hospital in Dwarka for human waste management system related products.

Manipal Healthcare is the first hospital group in India to introduce Vernacare’s environmentally friendly single-use infection prevention system, which reduces the risk of cross infection when toileting and washing patients.

Most recently, the Vernacare system has been welcomed by the first Manipal Healthcare hospital in the north of India in Dwarka, Delhi.


In a deal worth over £1 million, Tengio UK has signed a 5 year deal with one of the largest and most progressive cooperative banks in India to be their exclusive ‘future tech’ partner. Tengio specialises in immersive solutions using virtual and augmented reality, computer vision, connected devices, cloud services, machine learning and mobile application development.

Showing their ongoing commitment to Bengaluru, UK fashion technology start-up Metail will invest £1.2 million over the next 3 to 5 years into outsource operations in the region to support its growth with retail partners in India and globally.

Metail uses computer vision, AI and data science to help retailers and manufacturers create higher quality digital garment imagery that helps their customers to see clothes on their virtual selves.

Metail have been working with outsource partners in India for the last 6 years. They have been delighted with the quality, adaptability and work ethic of the talent and organisations they have found in Bengaluru to support their business. They have expanded their operations as they look to accelerate commercial growth over the next 3 to 5 years.


Master franchisor Tommy Miah, owner of ‘Tommy Miah’s Fried Chicken’ (TMFC) franchise, has signed an exclusive master franchise contract with ‘Hungry Humpty’, a Kolkata-based company, to manage franchising activities for all of India from 2018.

They aim to open 200 TMFC franchise outlets throughout India in the next 5 years. The business is projected to generate revenue to the value of more than £33 million for this 5 year period.

Interflora, one of the world’s largest and most experienced flower delivery service, has announced the launch of its exclusive website for India - – in partnership with online gifting portal in a deal worth £22 million over the next 5 years.

The British company’s beautiful flower installations decorated the Createch Summit. Interflora have begun operations in Mumbai and Delhi with a same day delivery service to 140 countries. They are looking to expand their operations to Delhi, Bengaluru, Chennai, Hyderabad, Ahmedabad and Pune.

New Manchester India Partnership

The Manchester India Partnership (MIP) was launched in India at Createch.

MIP is a public/private initiative and designed to build closer ties between Manchester with India encompassing the full scope of country-to-city interaction including trade, investment, science and innovation, connectivity and culture. MIP provides uniquely provide a clear route for engagement with a strategically-vital market.

The formation of the MIP reflects the strong investment into the region from knowledge-led Indian firms such as HCL, Hero Cycles and 42Gears, and partnerships by Universities of Salford and Bolton with Bangalore and the State of Karnataka. It seeks to build on the increasing attractiveness of Manchester for Indian researchers, students and tourists.

A major target for the MIP will be to encourage direct air routes to further broaden the existing economic and cultural links, with Manchester Airport already the sixth largest European air gateway into India.

Sponsors at Createch, were profiling their activity at the summit.

This included Battersea Power Station at the heart of one of London’s largest, most visionary and eagerly anticipated regeneration projects.

An entirely new town centre is being created on the banks of the River Thames. It will create:

  • thousands of new homes
  • state-of-the-art offices including Apple’s new UK campus
  • hundreds of shops and restaurants
  • new arts and cultural events venues
  • over 18 acres of public space, including a new 6-acre park directly in front of the iconic power station

The Indo UK Institute of Health was also present speaking about their programme to create 11 new integrated medi-cities in different states of India.


For media queries, please contact:

Stuart Adam, Head,
Press and Communications
British High Commission,Chanakyapuri,
New Delhi 110021, Tel: 24192100; Fax: 24192400

Mail to: Jagori Dhar

Follow us on Twitter, Facebook, Flickr, Storify, Eventbrite, Blogs, Youtube, Instagram, Snapchat @UKinIndia, Periscope @UKinIndia

Published 6 February 2018