This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government
The campaign asks viewers to give their unwanted coats to help thousands who struggle to afford winter clothing - in particular the homeless, the elderly and low-income families.
The campaign is being run in close association with the Salvation Army, who are organising drop-off centres and distribution of the coats.
The Deputy Prime Minister said:
Winter can be a difficult time of year for many people and this campaign will help to make a real difference to them. It’s an incredibly simple way for people to help those less fortunate than them and a fantastic idea.