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The British Government used the platform of Gulfood in Dubai to announce their partnership with two Michelin starred chef Atul Kochhar to promote and celebrate UK food and drink during Expo 2015 in Milan.
The Government’s partnership with Mr Kochhar – whose restaurants include Rang Mahal in Dubai – will see the world-renowned chef creating signature dishes for visitors to the UK pavilion in Milan.
Commenting on the decision to use Gulfood to make this announcement, the UK’s Consul General to Dubai, Edward Hobart said:
The world’s biggest annual food and drink trade show, in the presence of a record number of UK exhibiting companies, and in the city that will host their own Expo in 2020, is the perfect time and location for us to announce this exciting partnership with one of the world’s top chefs”.
Notes for editors
Photo: UK Consul General Edward Hobart and Chef Atul Kochhar at Gulfood.
Grown in Britain & Northern Ireland is the theme for the UK’s participation at Milan Expo 2015. The UK Pavilion sits at the centre of this. The campaign objectives are to: promote UK capabilities and leadership in business, science and culture globally; showcase how the UK is helping to meet the challenge of ‘feeding the planet’; increase positive perceptions of the UK as an open, diverse and innovative nation, with a flair for partnership and a leader in international development; and, deliver £1 billion in economic benefit for the UK economy.
127 UK companies are exhibiting at this year’s Gulfood; the largest British group to any food and drink trade show in the world.