The Apprenticeship Ambassador Network (AAN) is a group of employers whose main aim is to spearhead the drive to engage new employers to commit to apprenticeship delivery in England.
Ambassadors are chosen to join AAN because:
- they demonstrate a high commitment to apprenticeships and/or traineeships in their own workforce
- they have a high profile in their sector or geographical area
- they represent a diverse range of employment sectors
They undertake their ambassador role (on a voluntary basis) by supporting and influencing a wide range of key stakeholders including schools, colleges, local enterprise partnerships, employers and their supply chains, trade associations and employment bodies. They champion and support marketing, publicity and events to raise awareness of apprenticeships and also mentor other employers.
The national apprenticeship ambassador network is also supported by local apprenticeship ambassador networks (LAAN) throughout England. The chair of each LAAN is also a member of the national AAN.