We use some essential cookies to make this website work.
We’d like to set additional cookies to understand how you use GOV.UK, remember your settings and improve government services.
We also use cookies set by other sites to help us deliver content from their services.
You have accepted additional cookies. You can change your cookie settings at any time.
You have rejected additional cookies. You can change your cookie settings at any time.
Departments, agencies and public bodies
News stories, speeches, letters and notices
Detailed guidance, regulations and rules
Reports, analysis and official statistics
Consultations and strategy
Data, Freedom of Information releases and corporate reports
If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice
All marketing and advertising must be: an accurate description of the…
Advertising to consumers The Consumer Protection from Unfair Trading…
There are 2 advertising codes of practice that describe how businesses…
You must describe your product accurately. This means if you make a claim…
You must check if customers want to be contacted by fax, phone, post or…
Help to Buy: Equity Loan is now closed and can no longer be advertised.
Explains control of advertisement regime.
Culture Secretary Lucy Frazer's speech on the strength of the UK's advertising industry at the Ad Association's LEAD conference.
How to comply with the requirements on promoting medicines to the public and to prescribers and suppliers of medicines.
Find out when you can zero rate VAT for advertisements and goods used for the collection of donations.
How veterinary medicines can be advertised.
Following CMA action, Meta will no longer be able to use certain data obtained from competing businesses that advertise on its platforms to gain an unfair advantage.
Find out about the VAT place of supply rules if your business sells digital services to private consumers.
Don’t include personal or financial information like your National Insurance number or credit card details.
To help us improve GOV.UK, we’d like to know more about your visit today. We’ll send you a link to a feedback form. It will take only 2 minutes to fill in. Don’t worry we won’t send you spam or share your email address with anyone.